Staging Local e-Commerce
Today, I finally completed my first local e-commerce experience. It ain't much big here, if not there's no considerable market at all. But the minor ones that are slowly springing up continue to do their job in a decent way. Delivery-wise they have been very diligent with their services; however the technology itself lacks the broad and focused implementations.
We have seen some major developments from the production side that could attract consumers to a certain extent and thereby having a solid platform built in terms of electronic or otherwise virtual mediums. However, it still doesn't appear to be the right period for a peak buyer base. So merchants are forced to use their e-commerce services as just another promotional and widening method rather than a direct sales generation strategy.
It's all about consumer attitude and not reach or affordability. Concerns of indirect sales could span from insecure fund transfer to duplication to privacy violation so on and so forth. Even with the modernization of society and trends many feel trapped in the dark when it comes to be dependent on technology in which trust plays a vital and yet a negative role.
However, beyond borders people have compromised over this uncertainty and are continuing to reap the benefits out of it. So as for the business world it's another opportunity. It's not like they are gonna have a major break through by being innovative in the field, but rather a stepping stone for a future that could be promising even in a country like this.
Naz
Wednesday, August 03, 2005 |
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